CATCH UP! (helping irrigators with technology)

Ketchup.

Catch Up.

Get it?

Dear Irrigator,

In teaching irrigation CEU classes for the past decade, I have found that we are falling behind with today's tools.  Marketing, for instance, has fundimentally and radically changed.  We've gone from a "push" model of getting in front of prospects to a "pull" model.

Do you read your junk mail?  Do you have a way of avoiding ads when you watch TV?  Did you sign up for the National Do Not Call Registry?  Do you maintain two favorite radio stations so you can switch to the other one when an ad comes on?  Or, do you have an iPod so you can listen to what you want, when you want?  We've all become pretty good at avoiding ads that are "pushed" on us.

The perfect "ad" is your satisfied customer.  If your prospect could just run into her, she would tell them how great your are.  Her words would be welcomed, believed and acted on.  But getting your prospect and your satisfied customer together can get tricky.

Most of the time, your satisfied customer is willing but doesn't know anyone who needs a sprinkler system.  And your prospect doesn't know your satisfied customer and has learned to be cynical when it comes to believing you (or anyone who claims to be "the best").

So, this blog is committed to helping the irrigation and green industry contractor attract more customers with "pull" marketing. 

A good start would be in downloading our free eBook and subscribing to this blog.

Thanks,