And, as an added bonus, we will send you our Newsletter with articles like, "Green Industry Marketing in a Digital World, Do You Need a Web site and 4 Tips to Jumpstart Your Day."
As a continuing education provider for Texas irrigation pros, I hear a lot of reasons contractors use to justify having no web site or one that is flat. These are smart people with reasonably successful businesses.
Most of the reasons are just rationalizations for existing behavior. But, there are a few reasons that are actually very good.
I’d like to share 5 really good reasons why an effective, working website may not be relevant for your business.
Note: Just because you fit one or two doesn’t necessarily take you off the hook. But, if you actually fit several (especially 2 and 3), you probably can get by with a flat web site that doesn’t do very much.
They’re all working and they don’t cost all that much. That’s called “push” or “interruption” marketing. If your market hasn’t found ways to filter out your ads, you probably don’t need a means of attracting potential customers when they are looking for you. An effective web site is a way to give information prospects want. For instance, if you’re so well known and respected, your prospects aren’t interested in what others say about you, you just don’t need a web site.
Maybe I have left out your reason for not needing a web site. Use the comments section below to tell me your reason and I’ll let everyone know about it in a future post.
Kemp, Texas has turned the water off for it's 1,100+ people and it's just because of the drouth.
Kemp is just 50 miles southeast of Dallas and just north of the Cedar Creek Reservoir, a lake owned by the Tarrant Regional Water District, and supplies water to Fort Worth and other cities and water districts in Tarrant and Johnson counties. Even though lakes in water-starved Texas are running at all-time lows, the availability and proximity to water is not the problem.
A pipe broke.
Kemp's pipe infrastructure is getting some age on it and the dry soil has caused shifting. These two conditions worked together to rupture a main that drained over 2 millions gallons of treated, potable water and emptied their two water towers.
So, irrigation is DEAD in Kemp, Texas, but so is washing clothes, taking baths and enjoying some clean tap water.
And the decision was easy to make.
Who, you may say, would be so heartless to not allow a young mother to keep her baby's clean? Or to take needed water from an elderly person that needs water to take meds?
It's simple. Kemp doesn't have any water to give.
Water availabliity comes up anytime there is a drouth that goes on long enough to create a water shortage. But, again, water is near.
Irrigation Contractor, are you listening?
YOU'RE livelihood will be the absolute first thing to go. When the choice is either water the yard and impress the neighbors or stay alive (or, at least, comfortable) choices become pretty clear.
Look at the real problem–a problem irrigation professionals can help aleviate. We depend on utilities and governments for water and it is relatively easy to shift that responsibility and provision to ourselves. How? Rainwater catchment. If you're not preparing for this add-on to your current irrigation business, I may be time to add to your skillset.
Here's a good super-simple overview of how to harvest rain.
But don't fall in the trap of solving one problem and creating another one. Ensure your system doesn't require grid-produced electricity to move the water.
The two weak links in the water delivery chain are piping and electricity. Without both, the public supply is useless. Ask anyone from Kemp, Texas.
To illustrate using video on your irrigation web site, I looked for the least professional video I could find on YouTube about sprinkler repair and I think I may have found it.
As you can see, this is not a realistic treatment of a valve "repair" but it does show that even an unskilled videographer can produce a very credible video.
You probably have all the video equipment you need if you use an iPhone or one of the newer knockoffs. If not, you can still get a very inexpensive HD video camera that will fit in your shirt pocket.
Don't expect to produce a polished video–at least not at first. Just let the camera run and talk to your customer.
Give away your expertise.
Most of your prospects are not going to try to compete with you, they just want to know that you know what you're talking about.
At the time of this writing, you could spend less than $200 at BestBuy and get a pocket video camera that would have rivaled a $4,000 video camera just a few years ago.
You have nothing to loose and everything to gain. Think about your prospects' questions. Then, answer them using video.
Question: How are you using your web site? If it's just a brochure, you're missing its real value. Stay tuned to learn how to convert your web site into a customer attracting powerhouse.