And, as an added bonus, we will send you our Newsletter with articles like, "Green Industry Marketing in a Digital World, Do You Need a Web site and 4 Tips to Jumpstart Your Day."
As a continuing education provider for Texas irrigation pros, I hear a lot of reasons contractors use to justify having no web site or one that is flat. These are smart people with reasonably successful businesses.
Most of the reasons are just rationalizations for existing behavior. But, there are a few reasons that are actually very good.
I’d like to share 5 really good reasons why an effective, working website may not be relevant for your business.
Note: Just because you fit one or two doesn’t necessarily take you off the hook. But, if you actually fit several (especially 2 and 3), you probably can get by with a flat web site that doesn’t do very much.
They’re all working and they don’t cost all that much. That’s called “push” or “interruption” marketing. If your market hasn’t found ways to filter out your ads, you probably don’t need a means of attracting potential customers when they are looking for you. An effective web site is a way to give information prospects want. For instance, if you’re so well known and respected, your prospects aren’t interested in what others say about you, you just don’t need a web site.
Maybe I have left out your reason for not needing a web site. Use the comments section below to tell me your reason and I’ll let everyone know about it in a future post.